TARBORO —
ROCKY MOUNT — “Neighbors helping neighbors.” That’s how Chris Miller, United Way Tar River Region (TRR) board chair, described the non-profit organization’s work at a fundraising campaign kickoff at the Imperial Centre in Rocky Mount Thursday evening.
This year’s fundraising goal is $1.2 million. United Way TRR serves both Edgecombe and Nash Counties.
“This year’s theme is one that celebrates our two-county region. It focuses on how connected we are to those who live and work around us,” said Miller. “Our theme this year is Live United: Keep the Tar River Region flowing.”
United Way had oars at the kickoff event to illustrate the river theme.
“You may be up the creek, but you’ll never be without a paddle,” joked Lisa Nelson, United Way Twin-County campaign co-chair, as she grabbed an oar.
“We challenge each of you to help us raise funds to help improve the quality of life issues for those in our local community. We support 41 health and human services programs and 21 partner agencies,” said Phillip Lowe, Edgecombe County campaign chair and plant operations manager at Piedmont Natural Gas.
His charge to Edgecombe County residents is to “dig down” in their pockets and give more this year, because there are “more needy [community members] now than ever.”
“As a leader in the community, I feel that it is my duty to contribute to one single organization that is responsible for addressing so many needs right here in the community,” said Calvin Balance, United Way donor and plant manager of Cummins-Rocky Mount Engine Plant.
Rosella Campbell is one of the community members that has benefited from a United Way partner agency – the Boys and Girls Club. She has participated in the Project Learn program at the club for eight years.
“As a child, I faced many obstacles growing up. I’ve experienced being homeless, being involved in a gang, family hardships and low grades,” Campbell shared with the audience of United Way donors. “Being involved in this program [Project Learn] has improved my life. I am now an honor roll student and I have plans to go to college…I would like to thank each of you for contributing to United Way to support other children like me.”
Keeping children in school to increase their chances of achieving career success and earning a decent income is one of the primary goals of United Way, said Miller.
United Way TRR raised $1,2,600 in last year’s campaign for the organization’s 60th anniversary. Lowe said Piedmont Natural Gas has had 100 percent participation from employees in the United Way campaign for the past eight years.
“We’ve got a great bunch of employees who give from the heart,” he said, adding the campaign is “high energy” and “a lot of fun.”
An incentive to donate to this year’s fundraising campaign is the chance to win a Honda for a year lease or 12,000 miles. All Care Share and Leadership donors will be entered in the drawing.
“Be on the lookout … the car will travel to companies throughout the Twin-County region during the campaign,” said Neill Nelson, United Way Twin-County campaign co-chair and employee at Davenport Auto, which is making the Honda available.
Local News
Tar River United Way campaign gets under way
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