The Daily Southerner, Tarboro, NC

October 17, 2006

School system moving forward


New Edgecombe County Public Schools superintendent has delivered on one of his early promises

KeyNotes, an electronic newsletter, is on the ECPS Web site (http://www.ecps.us). It went up on Friday and will be updated each Friday with news and information. It is aimed at parents and employees, to keep them informed about what's going on in the district, in the state and even nationally.

Dr. Craig Witherspoon promised the addition to the Web site when he started to work in late August.

"KeyNotes is a weekly Web publication produced to summarize and highlight some of the major events taking place across the district," according to the Web site. "In addition, there will be a section reserved for links to wider discussion from across the state and nation on topics associated with current local issues."

It's part of complete makeover of Web site by Ashley Newton Sierant in the Community Relations office. Sierant celebrates her two-year anniversary with ECPS this week. She produces promotional material, writes news release and takes photos. Much of her work has appeared in this newspaper. She and her boss Diane LeFiles, the director of community relations, do a good job.

Also in a few months, we can expect to see a new motto and logo as Witherspoon puts his stamp on the school district.

Witherspoon, LeFiles and Sierant compile the items in the KeyNotes.

The previous motto, "The Key to Success: Home, School and Community" and the skeleton keys logo are history.

"We want to move into the 21st century, and we want an image and logo that reflects that," Witherspoon said. "I think those skeleton keys reflect my grandmother's time."

Although the Board of Education reportedly has discussed hiring a public relations firm to help it come up with a new motto and logo, Witherspoon said he was looking "to explore what can be done with our business partners."

The new motto and logo should show “a district headed toward the 21st century and moving forward," the superintendent said.

KeyNotes is a welcome addition to the Web site. We did not see anything wrong with the old motto and logo, but maybe it’s time for an update.

But there are too many resources available within the school system and even at Edgecombe Community College to warrant spending taxpayers' money on a new motto and logo.